By the 1880s, McKinley was a national Republican leader; his signature issue was high tariffs on imports as a formula for prosperity, as typified by his McKinley Tariff of 1890. As the Republican candidate in the 1896 presidential election, against Democrat William Jennings Bryan, he upheld the gold standard, and promoted pluralism among ethnic groups. His campaign, designed by Mark Hanna, introduced new advertising-style campaign techniques that revolutionized campaign practices and beat back the crusading of his arch-rival, William Jennings Bryan. The 1896 election is often considered a realigning election that marked the beginning of the Progressive Era.

McKinley presided over a return to prosperity after the Panic of 1893, and made gold the base of the currency. He demanded that Spain end its atrocities in Cuba, which were outraging public opinion; Spain resisted the interference and the Spanish-American War became inevitable in 1898. The war was fast and easy, as the weak Spanish fleets were sunk and both Cuba and the Philippines were captured in 90 days. As a result of the 1898 Treaty of Paris, the former Spanish colonies of Puerto Rico, Guam, and the Philippines were annexed by the United States as unincorporated territories, and Cuba was subjected to United States occupation. Although support for the war itself was widespread, the Democrats and anti-imperialists vehemently opposed the annexation of the Philippines, fearing a loss of republican values. McKinley also annexed the independent Republic of Hawaii in 1898, with all its residents becoming full American citizens. McKinley was reelected in the 1900 presidential election following another intense campaign against Bryan, which focused on foreign policy and the return of prosperity. McKinley was assassinated by anarchist Leon Czolgosz, in 1901, and succeeded by his Vice President Theodore Roosevelt.

Browsing table of 36 President William McKinley Items
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Code	Description	Condition	Notes	View	Buy
MAC-16	(US) - President Candidate: McKinley - Hobart Type: Political Campaign Button (frame)	Nice - intact Whitehead and Hoag paper insert	Jugate - McKinley on left, Hobart on right, text McKinley And Hobart below - on flag background Size: 7/8 inch Keywords: (political),	View Front Image	Price: $40.00 Check out now
!!!SOLD!!!	(US) - President Candidate: McKinley - Hobart Type: Political Campaign Button	Nice w/some surface crackling	McKinley And Hobart - Jugate Size: 7/8 inch Keywords: (political),	View Front Image	Price: $11.00 Check out now
MAC-189	(US) - President Candidate: McKinley - Hobart Type: Political Campaign Button	Very Nice Condition - Pictures are clean and very clear (Scanner blurred them a little as they were raised off of glass.) All legs are intact.	Jugate - Mechanical - Gold Bug - McKinley portrait on left wing, Hobart on right wing - Mechanical feature to pin that opens wings to reveal portraits of canidates on wingtips Size: 1 1/4 inch x 1 5/8 inch (open) Keywords: (political),	View Front Image	Price: $450.00 Check out now
!!!SOLD!!!	(US) - President Candidate: McKinley Type: Political Campaign Button	Nice w/some minor foxing on edges	Single portrait w/5 blue stars above and 5 red stars below Size: 7/8 inch Keywords: (political),	View Front Image	Price: $11.00 Check out now
MAC-unl2	(US) - President Candidate: McKinley Type: Political Campaign Button	Nice w/some foxing on front	McKinley portrait w/dark brown text Protection across top and 96 to right of neck just below ear - Stud back Size: 3/4 inch Keywords: (political),	View Front Image	Price: $20.00 Check out now
MAC-unl3	(US) - President Candidate: McKinley Type: Political Campaign Button	Nice w/minor surface cracks	Large center portrait over white text Wm McKinley on dark brown bottom banner Size: 1 1/2 inch Keywords: (political),	View Front Image	Price: $30.00 Check out now
!!!SOLD!!!	(US) - President Candidate: McKinley-Roosevelt !!!SOLD!!! Type: Political Campaign Button	Nice	Jugate - McKinley portrait to left - Roosevelt portrait to right - both in cicurlar frames - Red white and blue ribbon and bow behind them - all on gold button Size: 1 1/4 inch !!!SOLD!!! Keywords: (political),	View Front Image	Price: $89.00 Check out now
MAC-46	(US) - President Candidate: McKinley/T Rooselvelt Type: Political Campaign Button (frame)	Nice w/minor surface bumps - nice clean Whitehead and Hoag paper insert	Jugate - McKinley portrait to left, Teddy Roosevelt portrait to right - Gold filigree on blue background button Size: 7/8 inch Keywords: (political),	View Front Image	Price: $40.00 Check out now
MAC-unl1	(US) - President Candidate: McKinley-Roosevelt Type: Political Campaign Button	Nice	Jugate - McKinley portrait to left - Roosevelt portrait to right - all on gold button Size: 3/4 inch Keywords: (political),	View Front Image	Price: $55.00 Check out now
MAC-unl4	(US) - President Candidate: McKinley/T Rooselvelt Type: Political Campaign Button	Nice	Jugate - McKinley portrait to left, Teddy Roosevelt portrait to right - Gold backgroung button Size: 7/8 inch Keywords: (political),	View Front Image	Price: $55.00 Check out now
MAC-unl5	(US) - President Candidate: McKinley/T Rooselvelt Type: Political Campaign Button	Nice w/very minor surface ripples	Jugate - McKinley portrait on left, Teddy Roosevelt protrait on right - Both on flag shield background - All on gold background button Size: 7/8 inch Keywords: (political),	View Front Image	Price: $55.00 Check out now
MBC-398	(TOP) - topical - Milk Bottle Cap - Name/Subject: OUR 25th PRESIDENT William McKinley 1887-1901	Mostly Fine. May have rust spot from staple, etc. (generic image)	Location: [generic] - Keywords: (milkbottlecap), political	View Front Image	Price: $4.00 Check out now
NY-2567	(NY) - Buffalo - The Milburn Residence Where Pres McKinley Died Sept 14th 1901 (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2568	(NY) - Buffalo - Milburn Residence Delaware Ave Where Pres McKinley Died Sept 14th 1901 w/Police Guard In Front (ny_box4)	Overall fine condition- slight corner wear	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2569	(NY) - Buffalo - Milburn Residence Delaware Ave Where pres McKinley Dies Sept 14th 1901 w/Police Guard In Front (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2570	(NY) - Buffalo - Milburn Residence Where Pres McKinley Died Sept 14th 1901 (ny_box4)	Overall fine condition - all corners bent 2 spots on front	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2571	(NY) - Buffalo - Milburn Residence Where Pres McKInley died Sept 14th 1901 (ny_box4)	Overall fine condition - crease bottom center to left side	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2572	(NY) - Buffalo - Milburn Residence Where Pres McKInley Died Sept 14th 1901 w/Small Photo Top Left Corner (ny_box4)	Overall fine condition	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $10.00 Check out now
NY-2573	(NY) - Buffalo - Milburn Residence Where Pres McKinley Died Sept 14th 1901 w/Small Photo Top Left Corner	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $10.00 Check out now
NY-2574	(NY) - Buffalo - Milburn Residence Where Pres McKinley Died Sept 14th 1901 w/Small Photos Top Corners (ny_box4)	Overall fine condition - corner wear	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2575	(NY) - Buffalo - Milburn Residence Where Pres McKinley Died Sept 14th 1901 w/Small Photos Top Corners (ny_box4)	Overall fine condition - corner wear	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2576	(NY) - Buffalo - Temple Of Music Pan American Exposition Where Pres McKinley Was Shot Sept 6th 1901 Undivided Back (ny_box4)	Overall fine condition	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2577	(NY) - Buffalo - Temple Of Music Where Pres McKinley Was Shot Sept 6th 1901 w/Small Photos Top Corners (ny_box4)	Overall fine condition- slight corner wear scratch on photo top left corner	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2578	(NY) - Buffalo - Temple Of Music Where Pres McKinley Was Shot Sept 6th 1901 w/Small Photos Top Corners (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $10.00 Check out now
NY-2579	(NY) - Buffalo - Temple Of Music Where Pres McKinley Was Shot Sept 6th 1901 w/Photo Top Left Corner Ad On Back For Calvary Presbyterian Church w/Services Listed (ny_box4)	Overall fine condition	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $12.00 Check out now
NY-2580	(NY) - Buffalo - Wilcox House Where Roosevelt Took Oath Of Office After Pres McKinley's Death w/Small Photo Top Right Corner (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $10.00 Check out now
NY-2582	(NY) - Buffalo - McKinley Monument (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2583	(NY) - Buffalo - McKinley Monument (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2584	(NY) - Buffalo - McKinley Monument (ny_box4)	Overall fine condition - slight corner wear	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2585	(NY) - Buffalo - McKinley Monument Niagara Square (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $6.00 Check out now
NY-2586	(NY) - Buffalo - McKInley Monument (ny_box4)	Overall fine condition - corner wear & bends scratch top left	County: Erie - Postally used w/address & message Keywords: President McKinley,	View Front Image	Price: $4.00 Check out now
NY-2587	(NY) - Buffalo - McKInley Monument Street Scene w/Trolley Car (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2588	(NY) - Buffalo - McKinley Monument At Night Street Scene w/Trolley Car (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2589	(NY) - Buffalo - McKinley Monument w/Small Photos Top Corners (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2590	(NY) - Buffalo - McKinley Monument w/Small Photos Top Corners (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now
NY-2591	(NY) - Buffalo - McKinley Monument w/Small Photos Top Corners (ny_box4)	Overall fine condition	County: Erie - Unposted - Unused Keywords: President McKinley,	View Front Image	Price: $8.00 Check out now

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